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MARKETING

THE FRANCHISING CONCEPT
The owners, developers and managers of special services and products are increasingly leaning on franchising to extend quality products and services to clients throughout the globe. This works well both ways: The investors or the unemployed, (cautious and conservative people) seeking enterprise in place of RIBA based income, are opting for dependable franchises that can compensate the deployment of their labor and capital. On the other hand, the need of “very personal service” relations with clients, and the sale of securitized product by trained people to them is carefully met. In any event the man-on-the-spot, who has stakes in the trade, a commitment, causes institutional continuity. The answer for both parties is franchising indeed. This in-effect means sharing our piece of bread with others. We do this happily to broad-base insurance awareness and to generate enterprise. The conventional insurance salesman does still live, but now he works for an insurance franchise and with greater dignity. Now he has more returns for his hard labour.

METHOD
We have structured our franchise called ‘SITARA’ for people who can have open territories throughout Pakistan and overseas. Should they be located in a commercially viable out-let, and have a purse of their own (or borrowed) to meet their qualification as a franchisee, they are on! More, they need not be insurance people. On first come first served basis applicants, with or without prior insurance experience, may avail the franchise on a simple application. We claim that ‘SITARA’ is a better paying franchise than that of airlines, fuel vending stations, the like. We also claim the freedom of exit, with no financial loss to the franchisee, and total freedom of transfer often at a premium.
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